Local Business Development & Sales Manager USA

Generate local sales for all LAL Language Centres in the USA. Seek and develop new business partners and revenue generating business opportunities. Assist the Executive Manager in the day-to-day running of the language centre.

  • Salary: Competitive
  • Location: Negotiable but preferably in Fort Lauderdale, Florida
  • Division: LAL USA
  • Contract length: Permanent

Main Responsibilities and Tasks:

  • Seek and develop new business partnerships and revenue generating business opportunities in Florida and Central America
  • Undertake strategic appraisal of local business opportunities
  • Assist in the day-to-day running of the language centre
  • Assist with optimization of social media channels to promote adult and young learner schools
  • Investigate, analyse and recommend revenue generating local products and services
  • Promote Aviation English courses/training in the Aviation Industry (airlines, airports, civil aviation authorities, etc.)
  • Represent LAL at meetings, workshops and conferences as required
  • Implement a proactive approach to direct sales: website, social media, networking, in person etc.
  • Produce reports on competitors, markets and school specific reports as required.
  • Liaise with and support other departments as and when required
  • Recommend and manage promotional activities, campaigns and materials
  • Undertake any additional duties as reasonably required to meet the needs of the wider group business.


To be eligible to apply for this position candidates MUST:

  • Have demonstrable experience in Customer Relations, Sales, and Marketing
  • Have excellent written and spoken communication skills in both English and Spani SpanishSpanish
  • Have experience using a variety of marketing tools (such as, but not limited to, Facto, Facebook, Twitter and Instagram)
  • Be proficient in Microsoft (Word, Outlook and Excel)
  • Background in education or travel industries preferred
  • Must be legally entitled to work in the USA.

Person Specification:



  • A Level Standard or equivalent


  • Degree qualification or equivalent
  • Ability to speak another language in addition to English at least conversationally



  • Previous experience in a similar role recruiting students through a B2B network
  • Proven success in increasing student recruitment onto Adult and / or Young Learner programmes for a similar organisation


  • Knowledge of Class
  • Established relationships with agencies in the US

Skills, Knowledge and Abilities


  • High customer service ethic
  • In depth knowledge of the student recruitment process and legislation in the USA and generally
  • Self-motivated, target and results driven
  • Ability to work as part of a team

Personal Attributes


  • Willingness to work non-standard hours when necessary

How to apply

Please ensure that you meet the requirements in the Job Description and Person Specification before applying.
You can apply on-line using the link below, or download and complete an application form.


On-line application form

You can apply online by clicking the button below:
Apply Online

PDF application form

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Application Form for LAL Boston and LAL Fort Lauderdale (163kB)